Email marketing has a bad reputation. However, email has the potential to be more effective than marketing on social media! With smart phones, people are checking their emails several times a day. This goes for social media also, but more... Continue Reading →
Creating a strong online presence for your small business is crucial to your businesses success. Most small businesses do have an online presence. But, in general, the majority are not taking full advantage of the wealth of online platforms that... Continue Reading →
Hashtags are an incredibly useful marketing tool. They promote engagement, categorize content, and help businesses connect with their consumers. To begin, let’s work on defining what a hashtag is and how to recognize one. Hashtag - a word or short phrase... Continue Reading →
This is a new term that has been floating around. As a millennial that works in technology, I deemed it necessary to familiarize myself with this term. So, what is phubbing? Phubbing (v) - The act of snubbing someone in... Continue Reading →
Promoting oneself is difficult for most people. This is a result of several different myths that people believe regarding self- promotional marketing. Throughout this article we have targeted five common myths along with explanations for each. “If I... Continue Reading →
Have you ever reached the end of the workday and realize you didn’t accomplish as much as you had hoped? Do you have a long to-do list that you can’t seem to finish? It can be easy to find yourself... Continue Reading →
Many businesses are becoming more casual with their dress codes, this being said, it is still important to be well-dressed at work. Developing a business casual wardrobe will give you the freedom to either dress up or dress down outfits... Continue Reading →
Instagram announced recently that it now has 400 million users. Many brands small and large are capitalizing on the platforms’ “magic” that allows them to connect with their audience on a casual and artistic level. The average Instagram user is spending... Continue Reading →
It only takes 7 seconds to create a first impression. This being said, making a strong positive first impression happens quickly. It is essential when meeting new clients or going through an interview to present well immediately. Treat meetings and... Continue Reading →
Many small business professionals struggle with telling their story. Perhaps it is the belief that speaking about one's self is viewed as bragging, but an effective short biography is a necessity in today's modern landscape of social media profiles. Many people... Continue Reading →
Facebook is the most widely used social networking platform with 1.49 billion users as of July 28, 2015. Whether you are a professional or aspiring to become one, maintaining a “clean” Facebook presence is important. According to an article by Jacob... Continue Reading →
Marina Baker 