Set Up an At-Home Coffee Bar

Do you enjoy the occasional cup of coffee? Or do you veer more toward being a coffee addict? I fall into the second category; I love a cup of coffee at any time of day. I also have an affinity...

What March Madness & Your Marketing Strategy Have In Common 🏀📈

Who else loves March Madness? I thoroughly enjoy the fast-paced intensity of this tournament. Anything can happen: there are upsets, amazing comebacks, excited cheers, and disappointed moans. A lot of the emotions and dynamics of March Madness can also relate...

Grow An Engaged Instagram Audience

Are you trying to grow your Instagram audience? Here are a few tips to not only grow, but to also have an engaged audience.  If you don’t have an Instagram yet and you are looking for a basic guide to...

5 Easy Ways To Boost Your Creativity During the Workday

To be successful in the marketing and business development world you need to be able to harness a lot of creativity. Creativity helps us look at situations from different angles, solve problems, and market to different niches. Some days are...

Email Marketing Might Be More Effective Than You Think

Email marketing has a bad reputation. However, email has the potential to be more effective than marketing on social media! With smart phones, people are checking their emails several times a day. This goes for social media also, but more...

3 Ways To Get More Online Reviews

In my last article, I discussed the importance online reviews have for your business. The next step of developing business is to have people review your business and continually get new reviews. So, how do you get people to review...

The Importance Of Online Reviews

For business owners, online reviews are extremely important. Reviews give potential consumers insight on your business. Before buying an item or visiting a shop, more and more people are checking the places out online beforehand. Here are a few reasons that...

Why Your Business Needs an Online Presence

Creating a strong online presence for your small business is crucial to your businesses success. Most small businesses do have an online presence. But, in general, the majority are not taking full advantage of the wealth of online platforms that...

The Power of #Hashtags

Hashtags are an incredibly useful marketing tool. They promote engagement, categorize content, and help businesses connect with their consumers.  To begin, let’s work on defining what a hashtag is and how to recognize one. Hashtag - a word or short phrase...

Are You “Phubbing”?

This is a new term that has been floating around. As a millennial that works in technology, I deemed it necessary to familiarize myself with this term. So, what is phubbing? Phubbing (v) - The act of snubbing someone in...

Self-Promotional Marketing Myths You Need to Stop Believing

  Promoting oneself is difficult for most people. This is a result of several different myths that people believe regarding self- promotional marketing. Throughout this article we have targeted five common myths along with explanations for each.   “If I...

Productivity Tips To Get The Most Out Of Your Day

Have you ever reached the end of the workday and realize you didn’t accomplish as much as you had hoped? Do you have a long to-do list that you can’t seem to finish? It can be easy to find yourself...

Make Your Guest Room As Welcoming As Possible

Throughout the holidays we typically have more guests parading throughout our homes. If you are also going to have more quests staying with you, here are some tips on how to make your guest room as welcoming and comfortable as...

Ladies, Professionalism Extends to Your Closet

The modern office space can be challenging. Often you are spending most of your day at your desk in front of your computer, but thanks to the growing virtual meeting spaces,  clients can now come to you in an instant....

Instagram & Your Brand: A Minimalist Guide to Getting Started

Instagram announced recently that it now has 400 million users. Many brands small and large are capitalizing on the platforms’ “magic” that allows them to connect with their audience on a casual and artistic level. The average Instagram user is spending...

Why Your Business Needs a Social Media Manager

Social Media is a modern marketing strategy, and without it your business can be left in the dust. A strong social media presence for your brand is important and critical to stay connected with consumers online. The most important factor, especially for small...

First Impressions: How To Always Put Your Best Foot Forward

It only takes 7 seconds to create a first impression. This being said, making a strong positive first impression happens quickly. It is essential when meeting new clients or going through an interview to present well immediately. Treat meetings and...

Writing Professional Bios For Various Social Media Platforms

Many small business professionals struggle with telling their story. Perhaps it is the belief that speaking about one's self is viewed as bragging, but an effective short biography is a necessity in today's modern landscape of social media profiles. Many people...