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Marina Baker

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Social Media

Why Your Business Needs an Online Presence

Creating a strong online presence for your small business is crucial to your businesses success. Most small businesses do have an online presence. But, in general, the majority are not taking full advantage of the wealth of online platforms that... Continue Reading →

The Power of #Hashtags

Hashtags are an incredibly useful marketing tool. They promote engagement, categorize content, and help businesses connect with their consumers.  To begin, let’s work on defining what a hashtag is and how to recognize one. Hashtag - a word or short phrase... Continue Reading →

Are You “Phubbing”?

This is a new term that has been floating around. As a millennial that works in technology, I deemed it necessary to familiarize myself with this term. So, what is phubbing? Phubbing (v) - The act of snubbing someone in... Continue Reading →

Self-Promotional Marketing Myths You Need to Stop Believing

  Promoting oneself is difficult for most people. This is a result of several different myths that people believe regarding self- promotional marketing. Throughout this article we have targeted five common myths along with explanations for each.   “If I... Continue Reading →

How to Handle Negative Reviews on Social Media

Bad reviews are inevitable, but how they’re handled makes all the difference. The only thing worse than a bad review, a bad review that was poorly handled. Responding with anger or accusations can cause the situation to spread like wildfire,... Continue Reading →

Instagram & Your Brand: A Minimalist Guide to Getting Started

Instagram announced recently that it now has 400 million users. Many brands small and large are capitalizing on the platforms’ “magic” that allows them to connect with their audience on a casual and artistic level. The average Instagram user is spending... Continue Reading →

Why Your Business Needs a Social Media Manager

Social Media is a modern marketing strategy, and without it your business can be left in the dust. A strong social media presence for your brand is important and critical to stay connected with consumers online. The most important factor, especially for small... Continue Reading →

Writing Professional Bios For Various Social Media Platforms

Many small business professionals struggle with telling their story. Perhaps it is the belief that speaking about one's self is viewed as bragging, but an effective short biography is a necessity in today's modern landscape of social media profiles. Many people... Continue Reading →

8 Things Business Professionals Should Never Do On Facebook

Facebook is the most widely used social networking platform with 1.49 billion users as of July 28, 2015. Whether you are a professional or aspiring to become one, maintaining a “clean” Facebook presence is important. According to an article by Jacob... Continue Reading →

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